Unfortunately in this day and age we have all been affected by cancer. Whether it’s you, someone you know, or a friend of a friend, cancer has devastated someone close to us. The only way to deal with it is to keep FIGHTING! Over the years so many amazing companies have stepped up with large fundraisers and donations in hopes to make even the slightest dent in such a huge problem.
We recently caught wind of one of the brands in the off-road industry going above and beyond. Located in Arroyo Grande, CA is Rugged Radios, one of the leaders in off-road communication systems stepped up to the plate in a big way.
Over the Summer the Rugged team launched an amazing campaign which included the employees, friends, and off-road family all throughout social media. The campaign dubbed “Pink Radio Day” included purchasing the M1 Race Series Radio Kit. The system includes an antenna, waterproof technology, and you guessed it….the radio is PINK. Yep, this special edition radio is bright pink in honor of cancer awareness.
Multi-Champion Off-Road Racer Kristen Matlock proudly joined in the campaign. “Rugged Radios is always finding unique ways to give back and support the community. That’s why when they asked me to join them in supporting their pink radio campaign, I didn’t have to think twice.” Matlock continued, “I knew immediately that they would take a small idea and escalate it straight to the top and that’s just what they did!”
In the closing of the campaign Rugged Radios and team raised…wait for it…. $46,702 for the Mission Hope Cancer Center. “We couldn’t have done it without you; our loyal customers, racers, and brand ambassadors – our Rugged Family” – Rugged Radios. There’s a personal reason why the team decided to launch this fundraiser. Taryn Timothy, a beloved employee recently battled the illness, and the whole team was with her throughout her battle, thus inspiring them to do something. “They saved one of our own, Taryn, and that’s why we’re all about supporting Mission Hope. We’re so lucky to have them here with us on the Central Coast. Buying one of these radios is very special. If you see a Pink radio out at an event or out at a race, thank that person!” Greg Cottrell Owner – Rugged Radios.
It’s safe to say that Rugged Radios is doing amazing things, and perhaps setting the bar high for other industry brands to follow, which wouldn’t be a bad thing. I myself, like so many others have had people close to me battle cancer, and I would like to personally thank the Rugged Team for doing their part.
(Read Taryn’s story below)
About the Cause (Via Rugged Radio)
Each year Mission Hope Cancer Center in Santa Maria, CA hosts a very special Day of Hope – a massive local fund-raising campaign that helps families all over the Central Coast struggling with cancer. Mission Hope uses the funds raised on Day of Hope throughout the year to provide a variety of services, including pre and post-op care, counseling, and cancer treatments. Mission Hope is saving lives!
We have a special connection to Mission Hope because of our own Rugged family member; Taryn. If you’ve ever called Rugged Radios, you may have had the pleasure of talking to Taryn – she’s the real deal. Taryn tells it like it is, and she’s incredibly knowledgeable about Rugged products and offroad communications. She’ll make sure you have what you need before hanging up! We are all-in for Taryn, and we are proud to support her Day of Hope team.
As Day of Hope approaches we want to share her story, and some of the other stories from survivors behind the cause. This is what it’s all about, and this is why we support Mission Hope!
Taryn Timothy – Santa Maria, CA
“Hi everyone, my name is Taryn Timothy and I am from Santa Maria, California. On March 13, 2019 at 34, I was diagnosed with stage three Ductal Carcinoma HER2 positive breast cancer. I began my treatment at Mission Hope shortly after being diagnosed. I underwent six rounds of two different kinds of chemo. I finished a whole year of hormone therapy and lastly 6 full weeks of radiation. I had a bilateral mastectomy with reconstruction and a preventative oophorectomy.
Mission Hope has become my second family. It is a place where we go to get treated, but also a place where I have made lifelong friends. Mission Hope has provided me with grants and assistance to help me get through the crazy journey of cancer.
From providing a social worker, therapist to talk to, and all kinds of classes that help you get through the day-to-day trials.
Donating to Mission Hope means they can continue to treat anyone in need. Donating will allow them to continue to give grants, gas cards, rent assistance, or even cover utilities payments. It provides them the time to focus on patients and make sure they are getting the proper care they need. Please help and give to Mission Hope. I owe them the world. They gave me my life back.”
If you would like to donate to the Mission Hope Cancer Center